A Tata Motors' Nano car stands displayed at the company's plant in Pimpri, 160 km (100 miles) southeast of Mumbai, India, Wednesday, March 25, 2009. Engineers stripped away everything they could on Tata Nano, the $2,000 automobile designed for poor Indians, which goes on sale in India next month. The car is 10.2 feet (3.1 meters) long, 4.9 feet (1.5 meters) wide, and 5.6 feet (1.7 meters) high, and gets an impressive 55.5 miles to the gallon (23.6 kilometers per liter). Tata Motors says it emits 12 percent less carbon dioxide than two-wheelers made in India. (AP Photo/Rajanish Kakade)
MUMBAI, India (AP) -- To drive Tata Motors Ltd.'s tiny new Nano is to consider all the things you thought you needed in life but really don't.
The $2,200 car was built for frugality but it's no cheap drive. Engineers stripped away everything they could. What's left is a nice little car, surprisingly roomy inside and fun to shift, if a bit slow on the uptake.
The starting design point for the car was price. Ratan Tata, chairman of the sprawling Tata group of companies, has said the price actually came from a journalist, who asked him at a 2003 auto show to put a price tag on the ultracheap car he hoped to build for millions of Indian families who curl themselves four at a time on motorbikes and zoom precariously around the nation's expanding network of roads.
The answer -- 100,000 rupees, or about $2,000 at today's exchange rates -- was the starting point for the Nano's engineers.
Thus was born a philosophical experiment, six years and 20 billion rupees ($396 million) in the making: How much can you take away and still have a car?
"The real secret to the car is weight," said David Hudson, a British engineer at Tata Motors. "Because if you control weight everything else follows. Light weight cars need light weight brakes and light weight engines."
Keeping the car a lean 600kg (1300 pounds) also cut down on the cost of raw materials and boosted its fuel efficiency, Hudson said.
The Nano gets 55.5 miles to the gallon (23.6 kilometers per liter).
The car retails for a third less than the cheapest car currently on the Indian market, the Maruti 800.
Keeping costs down required going back to basics. Like doors. How many do you really need?
Market research showed that people used the rear right door just five percent of the time, Hudson said. Why not get rid of it?
Tata quashed that idea, insisting on four doors because he didn't want the Nano to look weird, Hudson said.
The dashboard is an expanse of smooth gray emptiness.
The base model has only a speedometer, an odometer, and a fuel gauge. There is no cup holder, glove box, or clock. Don't even think "GPS."
The Nano has as few moving parts as possible. There is only one windshield wiper, one wing mirror, and the headrests aren't adjustable. The dinner-plate sized wheels have three bolts rather than four. There are no air bags, which aren't mandated in India. The trunk doesn't open. There are four gears, plus reverse, not five.
Anything that can do two jobs does. The crossbar for the front seats, for example, also reinforces the car against side impact.
The upholstery in the basic model is a gray vinyl, which you may think you've seen before on a public bus somewhere. The two higher end models, which come with air conditioning, have basic cloth trim. There is no carpet and the floor mats are black rubber.
For a car 10.2 feet (3.1 meters) long, 4.9 feet (1.5 meters wide), and 5.6 feet (1.7 meters) high, the interior feels surprisingly roomy. A man about six feet (1.83 meters) tall -- like, say, Ratan Tata -- can sit comfortably in the car.
Hudson, who is himself six feet tall, said he took a two-day, 900 kilometer trip in the Nano with three colleagues. "It's very comfortable," he said, adding: "All the way back I was in the rear seat of the car and I could still walk when I got out."
Engineers pushed the wheels out to the corners and tucked the two-cylinder, 624cc all-aluminum engine under the back seats to make extra room inside.
Tata Motors says the car emits 12 percent less carbon dioxide than two-wheelers made in India.
The Nano performs admirably well -- especially for a car that costs as much as my father, who lives in suburban L.A., paid for the entertainment system in his GMC Acadia.
On Mumbai's streets you don't really feel small in the tumult of auto rickshaws, cows, and ancient black and yellow taxis.
It has a sweet little horn and bounces over Mumbai's rough roads with more resilience than the average taxi cab.
Push the car above its maximum speed of 65 miles an hour (105 km an hour) and a treacherous array of lights starts flashing on the dash. But it's quite hard to get to that speed in Mumbai traffic. We were nearly there when a herd of goats spilled across the highway. (The brakes in the Nano are more than adequate.)
The biggest flaw is pick up. Try to pass someone as an overloaded goods carrier bears down on you from the opposite direction, honking its giant horn, and you'll wish the Nano could go from zero to 60 km (37.2 miles) an hour in less than 8 seconds.
Indians seem proud of the car. Truck drivers looked down on us, bemused. People smiled and waved. A clutch of schoolboys on bicycles called out: "Hey, Nano!"
The Nano is a lean car for lean times, and the global downturn has emboldened Ratan Tata's export ambitions.
But the answer to the question of how much you can take away from a vehicle and still have a car is not the same the world over.
The Nano was built for poor Indians, who have no concept of a car. Their reference points are motorbikes, tractors, and carts.
Not so in the U.S. and Europe. Tata Motors is planning more kitted-out versions of the Nano for American and European consumers, who have fatter tastes, tougher safety regulations, and sometimes have to handle icy roads and fast superhighways.
Ratan Tata said the U.S. model would probably be a three-door version targeted at young people and could be ready for launch in about three years. The Nano Europa is set to launch in 2011.


12 Comments
By Cheryl G on March 30, 2009 3:17 PM
I would buy this car in a heartbeat - I'm not a teenager either!
By platterpuss on March 30, 2009 3:47 PM
I hope innovation like this causes the US car companies to WAKE UP.
I can't wait to see progressive, new car companies rising from the ashes of GM and Chrysler: they have overpriced, old, fat products for overweight, overpaid old Americans.
Go, Nano! GO!
Bring them here!!!
We need a Folkswagon - the Nano is certainly that!
By Phil on March 31, 2009 11:09 AM
This car needs to be brought to America! It's sad, however, that it'll take 3 years to do it.
If this car was available for say, $4000, I'd buy it right now.
American car companies better catch on quickly, or they will be left behind. What ever happened to American ingenuity and imagination? I know it's still out there...
By Bob Villa on March 31, 2009 2:26 PM
Oh My, here we go again with "if it was in the U.S. for only XXXX dollars I would buy it." If it was very safe and very reliable its going to cost about 10k. We will want a 100k warranty, 6 airbags, stability control, ABS etc..... I'll be holding my breath.
By KITSAPGUY on March 31, 2009 5:04 PM
We already have plenty of vehicles on the road without airbags, rollbars, side protection etc....not even required to have seatbelts (go figure)...they're called motorcycles. If safety is waived for them, why do the rest of us have to pay for it. Go NANO!
By colin on April 1, 2009 3:59 AM
fiat bambino and morris mini reborn
By MarkS on April 1, 2009 8:39 AM
Hope it doesn't turn out to be another Yugo.
By JoeKramer on April 1, 2009 10:33 AM
FYI: all the car companies are having reall issues. Ford right now are selling there cars for a premium!
Ford Focus base model MSRP $ 16,000+ They where 12K just a month ago! I almost bought one...
I think cause Ford didn't take the federal $$$ they are getting better sales as people have more faith in them. And now they have jacked the prices up and have lower costs so they are making money hand over fist!
Also the Jap comanies are going under to so its not just 'American' car companies. They all have to change...
By JoeKramer on April 1, 2009 10:33 AM
FYI: all the car companies are having reall issues. Ford right now are selling there cars for a premium!
Ford Focus base model MSRP $ 16,000+ They where 12K just a month ago! I almost bought one...
I think cause Ford didn't take the federal $$$ they are getting better sales as people have more faith in them. And now they have jacked the prices up and have lower costs so they are making money hand over fist!
Also the Jap comanies are going under to so its not just 'American' car companies. They all have to change...
By Mike on April 1, 2009 1:14 PM
Unfortunately here in the USA we are required to evade the current safety laws(airbags and crash worthiness) by building on 3 wheels.
Never the less it is promising to see a car company prepared to address the issue of affordable transport with price the number 1 criteria.
One additional criteria would help. That 600cc 2 cylinder (read 2stroke) needs to be a zero emissions motor in the next iteration.
By richard carpenter "blue tarp" on April 2, 2009 9:15 AM
hey, the quote "this car is for poor indians who don't have a concept of car" is just as absurd as looking around at behemohts w/4 wheels in crowded u.w. car lots, and saying, "(rich?) americans don't have a concept of 'couch'...
[they just drive them, and call them "cars"...
-------------------------------------
hey, give me the chance to buy another, technologically advanced, but "bare-bones" version of my '87 isuzu trooper (200,000 miles, and still lumbering along) analogous to the philosophy of the "Nano", and i'll check it out...
there are a lot of usa out there ("not necessarily 'poor') who have been waiting for the gadgetry to be pared-away, leaving aesthetically designed function for those who think pampered people are merely 'amusing', as kitsch... or ornamentation parading as substantiality, but dying a prolonged, but fancy death...
hey, let's re-define our idea of what "car" means...
long live the Nano...with a tip of my cap to the perhaps somewhat paradoxical observation that "processing speed isn't everything..."
By DaveH on April 4, 2009 1:09 AM
@Mike
"That 600cc 2 cylinder (read 2stroke) ..." .... ????
Not so, my friend, it's a remarkably clean 4-stroke with MPFI and catalyst ..... just to set the record straight!