Racing shoe
Even if you're not a racer, you can still appreciate the anti-skid thin sole that provides great pedal "feel" when driving, as well as the out-of-the-car styling of the dual-purpose Stile driving shoe by OMP America.
About $220, ompamerica.com
Dash upgrade
Jump into the digital age with a new gauge package from Nordskog Instruments for your older vehicle. Monitor your engine functions and speed with standard size packages or one made specifically for many Ford and General Motors vehicles. The Direct Fit Dash Panel is designed for easy plug-and-play into the vehicle.
Prices start at $500, nordskogInstruments.com
Ad innovation
The Honda Insight commericals on TV in the U.S are cute, but it's "Let It Shine" ad for Europe is pretty amazing. It features hundreds of the hybrid's headlights blinking to create patterns and images. This online version "takes over" your screen for a multimedia experience.
Sources: NWautos staff; Wheelbase Communications
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