J.D. Power and Associates' survey of how gratifying a new vehicle is to own and drive found that average ratings for all models in 2009 improved considerably from 2008, driven primarily by increased owner satisfaction with fuel economy. The APEAL Study is based on surveys of more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who evaluated more than 90 vehicle attributes. The average ranking in 2009 was 779 points on a 1,000-point scale, up from 770 in 2008.
2009 APEAL nameplate ranking (based on a 1,000-point scale)
Porsche - 869; Jaguar - 859; Cadillac - 852; Audi - 846; BMW - 844; Mercedes-Benz - 841; Lexus - 837; Infiniti - 828; Land Rover - 822; Lincoln - 820; Acura - 818; MINI - 817
Volkswagen - 807; Buick - 801; Volvo - 793; Ford - 785; Dodge - 784; GMC - 784; Saturn - 779; Industry Average - 779; Honda - 778; Mazda - 778; HUMMER - 773; Scion - 772; Pontiac - 769; Nissan - 768; Mitsubishi - 767; Smart - 767; Chevrolet - 764; Hyundai - 763; Mercury - 763; Chrysler - 757; Toyota - 756; SAAB - 754; Kia - 748; Subaru - 738; Jeep - 727; Suzuki - 715
Car segments (top three models per segment)
Sub-Compact Car: Smart fortwo, Scion xD, Honda Fit
Compact Car: MINI Cooper, Volkswagen Jetta, Mitsubishi Lancer
Compact Sporty Car*: Volkswagen GTI
Compact Premium Sporty Car*: Mercedes-Benz SLK-Class, Nissan Z
Entry Premium Vehicle: Volkswagen CC, Cadillac CTS, Audi A4/5
Midsize Sporty Car*: Dodge Challenger
Midsize Premium Car: Hyundai Genesis, Jaguar XF, BMW 5 Series
Large Premium Car*: Mercedes-Benz S-Class, Lexus LS
Midsize Car: Volkswagen Passat, Mazda 6, Honda Accord
Large Car: Nissan Maxima, Pontiac G8, Toyota Avalon
Truck/multi-activity vehicle segments (top three models per segment)
Compact MAV: Volkswagen Tiguan, Saturn VUE, Mazda CX-7
Midsize MAV: Ford Flex, Buick Enclave, Toyota Venza
Large MAV: Nissan Armada, Chevrolet Suburban, GMC Yukon
Midsize Premium MAV: Porsche Cayenne, X5, Mercedes-Benz M-Class
Large Pickup: Chevrolet Avalanche (tie); Ford F-150 (tie); Dodge Ram Pickup
Midsize Pickup: Honda Ridgeline, HUMMER H3T, Toyota Tacoma
Minivan: Honda Odyssey, Volkswagen Routan, Toyota Sienna
*No other model in this segment performs above the segment average
--J.D. Power and Associates
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