NWautos: Seattle's local source for new and used autos


September 25, 2009 12:00 AM

Ford expands C-Max line in Europe and General Motors launches new ad strategy

Ford C-Max


Ford announces two new C-Max models
Ford plans to offer two new versions of its C-Max vehicle that contain its most advanced EcoBoost engine, starting with 2010 European releases. The automaker announced the additions to its product lineup at the ongoing Frankfurt Auto Show. The 2010 C-Max (right) is a 5-seat multi-activity vehicle, while the Grand C-Max is a 7-passenger version similar to a small minivan, replete with sliding rear doors. The Grand C-Max will hit North America in 2011, Ford says.

--Associated Press

Bob Lutz

General Motors Vice Chairman Bob Lutz (AP)

GM changes course with new TV ads
General Motors Vice Chairman Bob Lutz says GM has spent too much time and money on advertising that hasn't changed widespread perception about the quality of the company's vehicles. He particularly panned a recent ad featuring a movie director hugging a Buick LaCrosse and treating it like a model on a beach. A new wave of ads that started Monday feature board Chairman Edward Whitacre Jr. challenging people to try the company's vehicles and offering a 60-day money-back guarantee. Lutz says GM will greatly increase its ad spending, making claims that its products are better than models from topflight brands such as Lexus, BMW or Acura.

--Associated Press

Hummer H3020

General Motors

Hummer HQ likely to be in Detroit area
The Chinese company that's in the running to buy Hummer from General Motors likely will locate the brand's corporate headquarters near Detroit, a spokesman said Tuesday. Sichuan Tengzhong Heavy Industrial Machinery Corp., which is still negotiating to buy the brand, initially would employ about 100 people at the headquarters with plans to grow that to 300, says spokesman Nick Richards. The headquarters would house global design, engineering, product planning, purchasing, sales, service, marketing and financing.

--Associated Press