AP
Chrysler brings back leasing after year off
Chrysler is getting back into the leasing business after a year of virtually none. All 2010 Chrysler, Dodge and Jeep models will be available for lease, underwritten by Chrysler's new preferred lender, GMAC Financial Services. Although drivers shouldn't expect a return to the inexpensive lease deals of the past, new leases likely will give people lower payments than buying vehicles, Chrysler says.
--Associated Press
Toyota
Toyota plans billion-dollar sales push
If General Motors' new ad blitz isn't enough, get ready for a $1 billion marketing campaign by Toyota. The Japanese automaker is betting on a recovery in the ailing auto market, and will roll out its "Toyotathon" marketing and sales campaign in November. The fourth quarter is typically a strong sales season for automakers, who often launch big end-of-the-year promotions to drum up sales of new model-year vehicles. Toyota plans to push to sell more green cars like the Prius hybrid (right).
--Associated Press
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