January 22, 2010

Auto Briefs

Honda, Toyota earn top loyalty honors; Ford CEO makes a splash at auto show

Honda

Associated Press

Customers most loyal to Toyota and Honda
Toyota and Honda took top honors in R. L. Polk & Co.'s 14th annual Automotive Loyalty Awards. Toyota ranked No. 1 in Overall Loyalty to Manufacturer, indicative of the manufacturer's ability to retain customers. Honda also was a big winner, taking top honors in the Overall Loyalty to Make category. Audi won top honors in the Most Improved Loyalty to Make category.

The Polk Automotive Loyalty Award Winners (2009 model year):
Overall Loyalty to Manufacturer: Toyota, 58.60 percent
Overall Loyalty to Make: Honda, 54.86 percent
Most Improved Loyalty to Make: Audi, +4.9 percentage points
Hispanic Market Loyalty to Make: Honda, 54.97 percent
Asian Market Loyalty to Make: Toyota, 52.03 percent
African American Market Loyalty to Make: Honda, 56.58 percent

Vehicle Segment Awards
Compact Car: MINI Cooper, 28.88 percent
Mid/Full-Size Car: Toyota Prius, 35.85 percent
Luxury Car: BMW 3 Series, 32.28 percent
Sports Car: Ford Mustang, 16.30 percent
Luxury Sports Car: Porsche 911, 24.97 percent
Minivan: Chrysler Town & Country, 31.70 percent
Mid/Full-Size Pickup: Ford F-Series, 35.81 percent
Compact SUV: Subaru Forester, 35.44 percent
Mid/Full-Size SUV: Lexus RX, 37.29 percent
Luxury SUV: Land Rover Range Rover, 30.42 percent

--NWautos staff

Alan Mulally

Associated Press

Mulally, Ford big hits at Detroit auto show
The toast of the ongoing North American International Auto Show in Detroit has been Ford Chief Executive Officer and former Boeing CEO Alan Mulally, whose company gained domestic market share last year while avoiding bankruptcy. At the opening press conference Jan. 11, Mulally walked onto a stage in Detroit's Cobo Arena to a roaring crowd. Later, Ford swept the show's awards for car and truck of the year. The company began the month by posting its first annual gain in U.S. market share since 1995.

--Associated Press

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