Associated Press
Automakers edge back into Super Bowl
Chrysler is advertising during Sunday's Super Bowl for the first time since 2004, making it the first U.S. automaker in the world's most expensive advertising showcase in two years. Chrysler will feature its Dodge Ram trucks in a 60-second ad in the first half the game. Volkswagen will run a 30-second spot in the third quarter that takes the "Das Auto" campaign in a new direction. Hyundai will have two ads, both 30 seconds long in the first quarter, and will sponsor the "Hyundai Kick-Off Show" before the game. Audi will be in the Super Bowl for the third year in a row, with a 60-second fourth-quarter commercial for its A3 TDI, a new diesel hatchback, with music by rock band Cheap Trick.
--Associated Press
Associated Press
The money behind GM's Saab sale
General Motors announced last week that it reached an agreement to sell Saab to sports car manufacturer Spyker. Here's what GM is getting for it:
• $74 million in cash
• $326 million in preferred shares of Saab
• "Other considerations," according to GM alliance chief John Smith, which he declined to specify
• Spyker will guarantee up to $10 million in Saab debts owed to GM's main financing company, GMAC Financial Services
--Associated Press
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