(Hyundai)
Super Bowl ads give cars an online bump
Kelley Blue Book saw a big surge in new-car Web traffic for the heavily advertised Hyundai Sonata (shown above) during Super Bowl XLIV on Feb. 7. Hyundai advertised the all-new Sonata multiple times on Super Bowl Sunday and experienced a 91 percent increase in traffic to the car on kbb.com. Among other advertisers, the Honda Accord Crosstour got a 66 percent bump when compared to the previous Sunday, the Kia Sorento went up 47 percent, the Hyundai Tucson went up 42 percent, the Audi A3 TDI went up 38 percent, the Acura ZDX went up 27 percent and the Dodge Charger went up 16 percent.
--NWautos staff
(Ford)
Ford commits to more midlife makeovers
Ford says it will make more extensive changes to its vehicles between major redesigns as the company tries to build on U.S. market-share gains. An updated version of its Edge sport wagon (shown above) is part of that strategy. The changes include three additional engine options, a revamped exterior and a new cockpit that includes a touch screen. Ford previously would have made only limited revisions to a model in the middle of the typical six-year life, such as new outside lights and bumpers.
--Associated Press
Leave a comment