The results of an annual survey that studies advanced automotive technologies were released this month, and show American drivers are growing more likely to adopt voice-activated technologies to use in their vehicles. The Harris Interactive 2010 AutoTECHCAST study was conducted in April and polled adult vehicle owners in the United States. It found that 35 percent of drivers say they would be likely to adopt voice-activated controls or features in their vehicle, up from 27 percent in 2009. Additionally, a handful of drivers showed interest in Text to Speech and Speech to Text technology, with 14 percent indicating they would be likely to adopt it.
Another poll category found familiarity with advanced vehicle intelligent sensing features is very low among American drivers. Six percent or less said they are very familiar with features such as blind spot and cross-traffic detection systems, driver recognition systems and night vision systems. Eleven percent said they are very familiar with parking assist systems. However, despite low familiarity, greater minorities of drivers (22-24 percent) indicate likelihood to purchase these features for their next new vehicle.
-- NWautos staff


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