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http://blog.nwautos.com/2010/11/end-of-year_bargains_on_car_lots_and_goodbye_mr_goodwrench.html

November 14, 2010 12:00 AM

End-of-year bargains on car lots, and goodbye Mr. Goodwrench

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(The Associated Press)

End of year deals expected on car lots
Car buyers looking for a bargain may be rewarded this month and next. Automakers are more likely to offer late in the year promotions to clear out older models and improve their year-end numbers. In general, automakers offered more incentives this October than last -- about $2,800 per car, a 6 percent increase, according to the car price information service TrueCar. Honda's incentives were double last year's. Toyota's were up 50 percent, and the company will likely maintain big rebates for the rest of the year. Ford, which is offering big rebates on 2010 models in an attempt to grab market share, will probably keep up its promotions. The company is offering up to 15 percent off the sticker price on some of its 2010 models, such as the Ford Focus.

-- The Associated Press


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(General Motors)

Early retirement for Mr. Goodwrench
General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified service" brands for each of GM's four nameplates, the company announced last week. Mr. Goodwrench started in 1974 as a friendly looking mechanic in a crisp light-blue shirt and evolved into a drawing of a brawny man in a striped work shirt hoisting the brand's blue G-shaped logo.

-- The Associated Press