Americans, for the most part, love European stuff. We covet their cuisine, swoon over their accents, follow their fashions and remake their movies and TV shows. When it comes to transportation, though, the divide is as wide as the Atlantic.
Our streets bustle with sedans and SUVs -- the larger the better. Across the pond, however, narrow roads are snarled with cars small enough to be tucked into a Chevrolet Suburban or Toyota Sequoia as a spare vehicle. They're also commonly hatchbacks.
So why have we dismissed hatchbacks over the years? Some manufacturers blame the first energy crisis of the 1970s, when Americans turned to small imported cars -- and found that we loathed being jammed into tiny Civics, Rabbits and Fiestas.
But there's evidence that we're discovering what our cool overseas cousins have known for years: Hatches are useful, stylish and efficient cars.
While visiting Italy this year, the author took this photo of a parking lot dominated by hatchbacks. (Tom Voelk)
Exhibit A? Ford's new Fiesta. It's also available as a sedan, but the order rate for the hatchback is a surprising 60 percent. And that's not all for Ford. The automaker killed off the Focus hatchback when it redesigned the unique-to-America version a few years back, but the 2012 car triumphantly returns to its five-door roots.
It could be argued that the Toyota Prius' greatest accomplishment is that it has turned us on to hatchbacks. (Environmentalists may beg to differ.) And Honda's Fit may be called the Jazz in other countries, but it should have been named Magic. Its interior morphs into all sorts of configurations and truly seems larger than the exterior would have you believe.
Moving upscale, the MINI Cooper and Audi A3 show how hatchbacks can boast fuel- and space-efficiency without compromising style. And Lexus could have produced its upcoming CT 200h hybrid as a sedan but chose to put a big door in back. The CT's mission is to snag younger buyers and get them addicted to the company's legendary customer service.
The hatch family
- Although they're cousins, the industry separates hatchbacks, station wagons and crossovers into different segments. All combine their rear glass and trunk lid into one piece, but wagons tend to have a more upright rear end and more space behind the rear seats, while crossovers are taller and generally have more rugged styling.
And really, it's the younger generation that will lead growth in the hatchback segment. Scion, with its young demographic, has been churning out xBs, xDs and tCs for years now, all of them with liftgates.
Not that Americans are totally ready to embrace the hatch. Olivier Francois, president and CEO of Chrysler and Fiat's Lancia brand, recently arranged a focus group to determine whether the midsize Lancia Delta appealed to Americans. It did not. The car was striking enough to star with Tom Hanks in "Angels and Demons," but its hatch design left the group cold.
Francois says European buyers tend to view small sedans such as our Toyota Corolla as a bit odd. They lack flexibility. Why buy a Volkswagen Bora (known as the Jetta here) when the hatch-equipped Golf can carry a room full of furniture bought at Ikea?
It could be argued that we've already embraced hatchbacks, in the form of crossovers like the Honda CR-V and Chevy Equinox. But if you don't need a large vehicle or all-wheel drive, open your mind to the big fifth door.
Being youthful and Euro-chic has never been so easy -- or practical.


3 Comments
By U-R-A-Bus on December 19, 2010 11:25 AM
I've been driving a Subaru Legacy wagon for 18 years. It's been great in the NE, Midwest and Pacific NW. Despite the poor mileage I aim to stick with AWD. I also value the space efficiency of a wagon/hatch and the driving experience of a manual transmission. Those 3 criteria applied, there's very little the US market has to offer. Very frustrating. There's talk of a VW Golf R but I don't know that I trust the reliability of a VW. Many of the European models seem to rate anywhere from poor to average for reliability. Of course, there's the Impreza and lower line Outbacks. Honda has the Crosstour (automatic) but it's expensive and the cargo space relative to vehicle size seems to be lacking. I don't know why hatches turn people off. Designed well, a hatch has far cleaner lines than a sedan (IMHO). The Golf vs. Jetta is a good example. I wish there were more AWD models available in the US.
By John on December 20, 2010 11:21 AM
I had the same criteria - stick, AWD, hatchback with decent mileage. I ended up with a 2009 Suzuki SX4 Crossover. MPG's are in the upper 20's, 30 if you're lucky. Not great but ok. I like the AWD setup - 3 options at the touch of a button. The sticker price is pretty good as I didn't want to spend 30k on a car. Paid 18k for mine new. Wish there were more options too but it is what it is if you want AWD.
By KPz on December 22, 2010 8:24 PM
Ford bandied about a vehicle I would have bought then and still now - a revised, smaller Bronco with a 4-cyl diesel based on the Fiesta platform. You can find pictures of the concept from 6 or so years ago. I never understood why they didn't make it.
http://www.diseno-art.com/encyclopedia/concept_cars/ford_bronco.html