January 2, 2011

Auto Briefs

Ford and Honda inspire loyalty; car sales to increase in 2011



Ford, Honda lead in customer loyalty
Ford's renaissance won some significant validation recently as it tied with Honda as the top brand for consumer loyalty in the 2010 J.D. Power Customer Retention Study. The study, by the research firm J.D. Power & Associates, gauges how likely current owners of a particular vehicle brand are to buy that same brand again. Ford is also on track to recover its No. 2 sales ranking in the U.S., supplanting Toyota after achieving its biggest one-year gain in market share since the 1980s. The company boosted its share to 16.4 percent in 2010, from 15.3 percent last year and 14.2 percent in 2008.

-- New York Times News Service



New year may bring increased car sales
Demand for new cars will likely spike in 2011 among consumers who lenders will be happy to do business with: those with very high credit scores. More than 60 percent of the leases expiring next year are held by borrowers with credit scores of 720 or better, according to TransUnion, a Chicago-based credit reporting agency. Overall, Morningstar analyst David Whitson expects 2011 to be even better than 2010, with about 13 million cars getting sold or leased. About 11.5 million vehicles were sold in 2010.

-- The Associated Press


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