GM scholarships and Quest minivan as mom-mobile

(Millennial Media)

GM's $4.5 million scholarship program to help 1,100 students
General Motors is helping students, particularly disadvantaged ones, through a $4.5 million scholarship program. Buick Achievers Scholarships offer $2,000 a year to 1,000 outstanding college-bound students. An additional 100 "national scholarships" of $25,000 will go to especially deserving students. The scholarships will focus on students interested in pursuing degrees in science, technology, engineering, mathematics, design, marketing, accounting and finance. For an application, due by March 31, visit buickachievers.com. To promote the scholarships, GM is partnering with Millennial Media to create an ad campaign for the Verizon Wireless iPhone.

--The Associated Press

(Nissan)

Mom-friendly Quest and Disney team for sweepstakes
Nissan's 2011 Quest minivan is arriving at dealerships with a starting price of $27,750 and a marketing campaign that includes a 30-second TV spot featuring the song "Mama Said." Nissan also is promoting the minivan with a tie-in to the Disney animated film "Mars Needs Moms," opening in theaters March 11. The sponsorship deal includes chances to win a Quest or several Disney prize packages. The marketing efforts are intended to show the Quest as the ultimate mom-mobile. To enter the sweepstakes, visit disney.go.com/disneypictures/marsneedsmoms and select the Sweepstakes option.

--New York Times News Service