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April 22, 2011

Auto Briefs

Chrysler credit card offers discounts; Ford leads in loyalty

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(Chrysler)

Chrysler credit card can bring discounts
Chrysler Group has teamed up with a Nebraska bank to offer a credit card that earns points that can bring cash discounts on car and truck purchases, parts, service and other items. The MasterCard, available through First National Bank of Omaha, will have Chrysler, Jeep, Dodge, Ram or Fiat brand names on them. Applications will be available at participating Chrysler dealerships or online at chryslergroupcreditcards.com starting next month. The card lets customers get three points for every dollar they spend at Chrysler Group dealers, two points for travel spending and one point per dollar for all other purchases. The points can be redeemed for products and services. The card has no annual fee.

--The Associated Press


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Ford leader in owner loyalty, survey finds
Among vehicle manufacturers, Ford Motor Company ranked highest in owner loyalty in 2010, according by Polk, an automotive marketing company. Ford had a 63.1 percent owner-loyalty rate. General Motors and Toyota rounded out the top three manufacturers for 2010, with 59.9 percent and 58.8 percent loyalty respectively. Results reflect choices among 5.2 million new-vehicle buying households during 2010.

--PR Newswire

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