Dr. Dre among celebs in Chrysler campaign
After making a splash with its Super Bowl ad showcasing rapper Eminem, Chrysler plans to keep its urban music theme going with a new ad campaign starring rap entrepreneur Dr. Dre (pictured). The ads for its new 300 sedan seek to portray the 300 as a car that drivers aspire to own. They portray luxury as something earned through hard work, not only with Dre, but in additional ads featuring NFL rookie sensation Ndamukong Suh and high-fashion designer John Varvatos. Each ad will show the personalities hard at work or visiting their humble roots. The ads begin airing next month.
--The Associated Press
(General Motors)
Corvette's Centennial Edition due in summer
Chevrolet, founded by a racing pioneer 100 years ago, celebrates its performance heritage with the 2012 Chevrolet Centennial Edition Corvette, which features a black color scheme, unique design elements and Corvette's trademark sports car technology. Aficionados will note one other small detail: The historic crossed-flags badge contains a small adaptation, with "100" in place of the traditional fleur-de-lis symbol. The Centennial Edition package will be available on all Corvette models -- including Grand Sport, Z06 and ZR1 -- starting this summer.
--PR Newswire
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