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http://blog.nwautos.com/2011/07/gen_y_prefers_foreign_cars_auto_jobs_on_the_rise.html

July 17, 2011 1:00 AM

Gen Y prefers foreign cars, auto jobs on the rise

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(Toyota)

Foreign brands most popular for Gen Y
Millennials showed a distinct preference for Asian autos in 2009 and 2010, according to a new study by TrueCar.com, an auto data firm. Toyota's Scion brand had the biggest share of Gen Y customers -- 21.2 percent -- followed by Mitsubishi, Mazda, Nissan, Volkswagen and Kia. Rounding out the top 10 brands were Hyundai, Honda, Toyota and Subaru. The highest-ranked domestic brand was Chrysler's Jeep, in 12th place. Millennials appear to favor cars, such as the Scion tC (shown above) and Honda Civic Si, that permit a high degree of customization.

--The Associated Press

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An assembly line leader works at the Volkswagen plant in Tennessee in May. (Billy Weeks / The Associated Press)

Autos sales lead to increased auto hiring
The auto industry is hiring again -- and much faster than the rest of the economy. Volkswagen opened a plant in Tennessee last month with 2,000 workers. Honda is hiring 1,000 in Indiana to meet demand for its Civic. General Motors is looking for 2,500 in Detroit to build the Chevy Volt. The auto industry's 12 percent increase in jobs compares with a 0.2 percent gain for the economy as a whole since June 2009. Automakers are hiring again because car sales are rising. Americans bought 11.6 million cars and trucks in 2010. This year, they're on track to buy 13 million or more.

--The Associated Press