NWautos: Seattle's local source for new and used autos


October 23, 2011 1:00 AM

Toyota backs Camry with big ad money; Cadillac takes a 'Cue' from smartphones



Toyota putting big ad dollars behind Camry
Toyota is spending an estimated $175 million in what it is calling its largest-ever marketing campaign to promote the 2012 version of the Toyota Camry (shown). The ads -- in digital, social and mobile media as well as traditional outlets like television, print and outdoor -- declare: "It's ready. Are you?" They debuted last week. The campaign is intended to show off the car's redesign and features like 10 air bags, a blind-spot monitor and a new Entune entertainment and information system.

--The Associated Press


(General Motors)

Cadillac takes a 'Cue' from smartphones
New Cadillac models will include General Motors' most-comprehensive infotainment system to date: the Cadillac User Experience, or Cue (shown). The Cue system runs on infotainment screens that replace the instrument panel and many of the traditional buttons for the radio, heat or air-conditioner. Most of the car's features run out of the center stack's 8-inch-wide touchscreen, which functions much like a smartphone. Drivers can also use voice controls to play music, control navigation or makes calls. The system also includes Doppler weather maps, a QWERTY keyboard and a GM app store.

--The Associated Press