May 27, 2012

Auto Briefs

GM is out of Super Bowl; Mazda, Fiat joining forces on car

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GM's "Happy Grad" 2012 Super Bowl ad. (General Motors)

GM cuts Super Bowl from its ad budget
General Motors says it won't run ads during the next Super Bowl. "We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," says Joel Ewanick, the company's global chief marketing officer. However, GM isn't cutting its $1.8 billion in overall U.S. ad spending, and the automaker plans to advertise on NBC during the Olympics. Separately, Hyundai announced that it still plans to advertise in next year's Super Bowl.
Bloomberg News




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Mazda, Fiat to make sports car together
Mazda and Fiat have agreed to jointly develop a sports car and discuss further cooperation in Europe as part of a broader partnership. The vehicle, based on technology from Mazda's MX-5 roadster, will be sold under both the Mazda and Fiat's Alfa Romeo brands, the companies recently announced. The rear-wheel-drive car will be manufactured in Japan and production for Alfa Romeo may begin in 2015. The preliminary agreement paves the way for Mazda to expand sales in Europe through Fiat as the Japanese carmaker seeks to end four straight years of losses. Fiat, which controls Chrysler, targets expansion in Asia.
Bloomberg News


Zagat surveyors place Hertz on top of rental car pack
Hertz had the top ratings in almost every category and was named top overall car-rental company in Zagat's annual survey of rental agencies. Hertz was first in Vehicles, Reliability, Service and Popularity. National lead in the Bang for the Buck category and was second place overall. Avis, Enterprise and Alamo rounded out the overall top five.
NWautos staff

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