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December 14, 2012

Auto Briefs

Strong sales for pickups; Renault hoping for turnaround

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(General Motors)

Truck incentives increase this month
December is turning out to be a good month to buy a pickup. General Motors, straining with an oversupply of full-size trucks, is offering a stepped-up package of incentives on Chevrolet Silverados and GMC Sierras. The incentives will be worth about $4,000 to $5,000 per pickup in December, up from less than $4,000 last month on Silverados (shown), according to researcher TrueCar.com's estimates. An $8,200 incentive package is being advertised on Dodge Rams, according to Chrysler's website, and TrueCar says Ford is offering $6,500 in incentives on its trucks. Nissan is advertising offers on its Titan pickup that total as much as $7,450.
Bloomberg News

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A Renault Alpine A106 from the 1950s. (Renault)

Renault pins hopes on Alpine comeback
Renault, which is losing sales faster than any other European carmaker, is pinning a turnaround in part on the revival of a sports-car brand -- Alpine -- that's been dormant for almost two decades. Renault halted Alpine production in 1995 after four decades because of poor profitability. The move is an attempt to shift upmarket, carving out a niche in the luxury-car segment, which could in turn give its mass-market models an edge.
Bloomberg News

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