January 18, 2013

Auto Briefs

Murano assembly to move to U.S. from Japan; Chevy has new slogan

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Nissan will move assembly of its Murano crossover vehicle to Mississippi in 2014. (Nissan)

Murano assembly coming stateside
Nissan Motor Co. will assemble its Murano crossover vehicle in its Canton, Miss., plant starting in late 2014. The move will add 400 jobs to the plant's workforce, and will bring the total number of models built at the plant to eight. Nissan already assembles the Altima and Sentra sedans, Armada and Xterra SUVs, Titan and Frontier pickup trucks and NV vans in Canton. The Murano is currently built in Japan. Nissan wouldn't say how much it will spend to start making Muranos in Canton, but it has invested more than $2 billion there since first announcing plans to build the plant in 2000.
The Associated Press




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Chevy rolls out new marketing slogan
Chevrolet is dropping its "Chevy Runs Deep" slogan and replacing it with the new tagline "Find New Roads," saying that it's better-geared toward drivers outside the U.S. General Motors pointed to its significant overseas expansion over the past several years, noting that it now sells its vehicles in more than 140 markets around the world. "Find New Roads" will be used in the brand's advertising starting in the U.S. this quarter.
The Associated Press

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