February 3, 2013

Auto Briefs

Study notes impact of traffic cameras; Toyota favored after Super Bowl

WEB_red-light-camera.jpg

(Thinkstock)


Traffic cameras slow violations, study finds
A year-long study undertaken by the Insurance Institute for Highway Safety found that red-light-running rates declined at Arlington, Va., intersections equipped with cameras. Violations occurring at least 0.5 seconds after the light turned red were 39 percent less likely than would have been expected without cameras. Violations occurring at least 1 second after were 48 percent less likely, and the odds of a violation occurring at least 1.5 seconds into the red phase fell 86 percent. For more study details, go to iihs.org.
NWautos staff


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(Toyota)

KBB predicts a Super Bowl win for Toyota
Kelley Blue Book has some predictions about today's Super Bowl. KBB analysts anticipate the redesigned Toyota RAV4 (shown) will be the biggest winner among all automaker advertising, leading to more shoppers researching this model on kbb.com after the Super Bowl commercial airs. The RAV4 commercial will feature actress Kaley Cuoco of the sitcom "The Big Bang Theory." The 2014 Mercedes-Benz CLA is also predicted to be a winner in Super Bowl advertising.
NWautos staff

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