Social-media fans to rule Fiesta campaign
Wanted: 100 social-media enthusiasts to promote the 2014 Ford Fiesta (shown). That's who Ford is recruiting for Fiesta Movement: A Social Remix, the company's first completely user-generated ad campaign, which will feature materials created by social influencers. Ford will distribute the content though paid media, social media and experiential events. For details, visit fiestamovement.com.
— NWautos staff
General Motors, AT&T to bring 4G to OnStar
Starting with 2015 model year vehicles, 4G LTE service will be available in General Motors cars and trucks equipped with OnStar. The partnership with AT&T means GM could offer in-vehicle Wi-Fi hot spots, streaming videos and faster application downloads. "This is a big deal," says Gartner industry analyst Thilo Koslowski. "They want to actually have embedded connectivity in their connected vehicles rather than relying on a mobile phone going forward."
— Bloomberg News