March 3, 2013

Auto Briefs

Fiesta to enlist fans through social media; GM's OnStar will go 4G in 2015



Social-media fans to rule Fiesta campaign
Wanted: 100 social-media enthusiasts to promote the 2014 Ford Fiesta (shown). That's who Ford is recruiting for Fiesta Movement: A Social Remix, the company's first completely user-generated ad campaign, which will feature materials created by social influencers. Ford will distribute the content though paid media, social media and experiential events. For details, visit
NWautos staff


(General Motors)

General Motors, AT&T to bring 4G to OnStar
Starting with 2015 model year vehicles, 4G LTE service will be available in General Motors cars and trucks equipped with OnStar. The partnership with AT&T means GM could offer in-vehicle Wi-Fi hot spots, streaming videos and faster application downloads. "This is a big deal," says Gartner industry analyst Thilo Koslowski. "They want to actually have embedded connectivity in their connected vehicles rather than relying on a mobile phone going forward."
Bloomberg News


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