New GM cars to get free maintenance plan
General Motors, aiming to increase customer loyalty, recently announced that it will expand its free scheduled-maintenance program to most 2014 Chevrolet, Buick and GMC vehicles in the U.S. The program, already offered for Cadillac, covers routine oil changes, tire rotation and other basic maintenance. The company thinks the program will improve consumer satisfaction and loyalty. "We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product," says Chief Executive Officer Dan Akerson.
— Bloomberg News
Brand loyalty grows; Ford remains leader
New-vehicle brand-loyalty rates hit 51.5 percent during the first quarter of 2013, up more than 2 percentage points over the same time period last year, according to Polk, an automotive-information company. Ford remained the overall brand-loyalty leader, with a rate of 65.1 percent, followed by Toyota (58.5 percent), Honda (57 percent), Chevrolet (56.2 percent), and Mercedes and Nissan (55.9 percent each). Porsche, Cadillac and Mazda had the largest quarter-to-quarter improvements.
— NWautos staff