October 27, 2013

Auto Briefs

Dealers, mobile websites matter to shoppers; Ford ups F-Series choices



Edmunds to dealers: Mind mobile future
Mobile devices such as smartphones and tablets are changing the way consumers shop for their vehicles, making it critical for dealers to invest in mobile websites and mobile ads. That's the key message Edmunds.com delivered last week to dealers and auto professionals at the Digital Dealer Conference & Exposition in Las Vegas. The auto-research site presented a recent study that said that mobile users are 88 percent more likely to do business with an auto dealer that has a mobile site.
NWautos staff



Ford adding more choices for F-Series

Ford will expand its F-Series truck line for the 2014 model year. Eight new F-Series iterations, including an F-150 Tremor half-ton sport truck (shown), will elevate Ford's pickup portfolio to its largest ever, the Dearborn, Mich.-based company says. General Motors, Ford and Chrysler are racing to upgrade pickups, which carry higher margins than other vehicles. The trucks generate $8,000 to $10,000 in gross profit per truck and account for the bulk of North American earnings at GM and Ford, according to Morgan Stanley.
Bloomberg News


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