August 1, 2014

Auto Briefs

Convertible buyers have money and smarts; BMW touts i8 in D.C.



Convertible buyers richer, more educated
Convertible car buyers tend to be affluent and educated, according to Experian Automotive, an industry research company. Experian looked at convertible buyers during the first quarter of this year and found that half hold at least a bachelor's degree. That compares with 38.2 percent of other new-car buyers. They also are well off: Nearly 19 percent have an average household income of more than $175,000, and 11.7 percent own a home valued at more than $1 million. Only 10.7 percent of new-car buyers are in the same income bracket, and just 4.4 percent have a $1 million home.
The top five convertible models on the road during the first quarter were the Ford Mustang, Chrysler Sebring, Mazda Miata/MX-5, BMW 3-Series and Chevrolet Corvette, Experian found.
Los Angeles Times

BMW promotes i8, carbon fiber in D.C.

BMW recently showcased its i8 plug-in hybrid in Washington, D.C., during a visit hosted by U.S. Sen. Maria Cantwell, D-Wash. The i8 and the i3 are made with carbon fiber manufactured in Moses Lake at a plant undergoing a $200 million expansion. "BMW's investment means jobs in Grant County and it means the state of Washington will continue to lead the way on lightweight composite technology that reduces fuel consumption and increases efficiency," Cantwell said in a statement. The car goes on sale this month at a starting price of $135,700.
Columbia Basin Herald


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