August 3, 2014

Auto Briefs

Car ads score during World Cup; decals offer safety warning for kids

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A TV commercial for the 2015 Volkswagen Golf GTI features Argentinian sports commentator Andres Cantor teaching his son how to drive. (Volkswagen)

Car ads during World Cup kick up interest
Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup experienced twice as much growth in consumer interest on KBB.com compared with those that did not advertise during the event, Kelley Blue Book says. Kia, Volkswagen, Hyundai and Nissan created soccer-specific TV commercials.
NWautos staff






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(The Associated Press)


Decals offer safety message for children

After numerous children have died in hot cars this year, an automobile industry trade group is offering free window decals to remind people that children should never be left alone in vehicles. The Alliance of Automobile Manufacturers said it's offering the clingy, plastic ovals to the public for free through the site itsthatserious.org. The decals show a youngster in a car safety seat beside the words, "Never Leave a Child Alone in a Car." Another caption urges the readers to call 911 if they see a child unattended in a car. The decals are available in English and Spanish.
The Associated Press

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